Food Marketing at Ambrosia Natural Foods


Borna, the store manager at Ambrosia Natural Foods, has been closely reviewing sales on a quarterly basis. He has observed a large decline in the past year. To resolve this issue, Borna is meeting with two marketing managers, Francesca and Simona, to develop ideas to increase sales by remodeling their marketing strategy. Francesca and Simona believe that implementing distancing strategies and alienating consumers from their products is the best method to improve sales and persuade consumers to buy more during their shopping trips. They are even planning to change the name from Ambrosia Natural Foods to just Ambrosia. This movie will depict the specific strategies the marketing team is planning on implementing and the direct effect this will have on loyal and new customers (Ahmed and Krist) and their relationship with the brand and food purchases in general.