Group 5 - Food Marketing


The Clementine family goes on their weekly grocery shopping trip. Samuel, Jessica, and their daughter Michelle have decided that they will try to eat healthier. While they do their groceries, they face confusion when buying products with labels. They realize that some food labels are hiding information, some labels can be misleading or confusing, and some are deceptive forms of marketing. As marketing frequently targets children, snack foods and beverages are ways of getting children to buy these products. Michelle Clementine is influenced by some of these food marketing tactics.